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Showing posts with label aquisition. Show all posts
Showing posts with label aquisition. Show all posts

A whopping $19 billion. Thats what Facebook spent in order to buy the most popular messenger- whatsapp.

Facebook’s hold over the mobile messaging giant whatsapp is the most trending topic of today. The social networking giant added whatsapp to its collection. This was a rather unexpected step from Mark Zuckerberg and its going to change the way people interact. Let us have a look at  what it has got in store for the company, the advertisers and of course, the common users.


What it means to the company?

With more than 7.2 billion active users and as many pages, Facebook rules the world of social networking and  with the addition of whatsapp, the most popular mobile messenger, no wonder, its going to be more addictive than ever. But was Zuckerberg really looking for a messenger worth 19 billion USD  or was he looking for something else to replace the not so inspiring facebook messenger ? Here is how, in my opinion, the company, the users and the advertisers would benefit from it.
Facebook and whatsapp
do you like the whatbook.err...or.. faceapp??


Furthermore, if Facebook happens to replace its outdated and rather clumsy  chat messenger with the popular WhatsApp messenger to the liking of users, Facebook would be able to draw more attention and prevent existing users from bidding goodbye. We truly hope that such a replacement would also prevent the lags currently faced by the native chat messenger.
As I mentioned earlier, whatsapp is the most popular messaging app with almost no competition. On the other hand, Facebook messenger’s failure in mobile devices has paved the way for whatsapp to attract more users than Facebook. Now, thanks to the masterful step from Zuckerberg, the threat has been eliminated and Facebook can keep the hope of ruling over the world of social networking for years to come, alive.

What it means to the Users?
The integration of Whatsapp messenger with Facebook will give the users a more user friendly experience and it would add to the fun. All the lags faced by Facebook chat would be covered up by this advanced messenger. The replacement of the native messenger with the new Whatsapp messenger would thus be an important step.
Further, the small demands and the problems of  Whatsapp users would be taken care off by Facebook. The high end security provided by Facebook would also be available in Whatsapp too.
However, a problem may arise if the company makes it mandatory for Whatsapp users to have a Facebook account in order to continue using it. There hasn’t been any such news thus far and we hope we don’t hear it anytime in the future too.
What it means to the advertisers?
Advertisers can experience an even more comfortable way to promote their business. Advertisers will be able to extend their promotions to a larger audience in an easy way. This will attract more attention both from the Facbook users and the Whatsappers too.
Thus said, In my opinion, Facebook has indeed made the most of its time and money. We are exited to try it out - the whatbook.
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